The genre I selected is horror since Halloween is here I think it was perfect for the occasion. The horror genre is most popular during fall time and the month of Halloween. The definition of horror is an intense feeling of disgust, shock and fear.
Content:
Horror is the type of genre that mainly focuses on fear, death, and the supernatural world. It often includes scary creatures in the supernatural world such as monsters, zombies, ghosts and vampires. This genre always has tension that does keep the audience at the edge of their seat. In usual horror films there is typically a main character who normally must go through some type of dangerous situations that make the film suspenseful, thrilling, and gives the audience that on the edge of their seat feeling. The setting in the horror genre is eerie, dark, haunted house, or an abandoned place, which adds the scary/spooky feeling to a horror movie.
Production Techniques:
Specific production techniques may be identified within horror movies to create the atmosphere. Filmmakers usually use low lighting and shadow to create eerie scenes. Jump scares, which often include sudden loud noises or shocking moments, are one of the common tool's filmmakers use to surprise and scare viewers. Close-ups and shaky movements of the camera manage to raise tension and fear. Sound-wise, creepy music and eerie sounds make the audience feel ill at ease. Often, many horror movies contain some kind of non-linear storytelling or center around some sort of flashbacks, through which the audience can dive deeper into the characters' minds and create suspense.
Marketing:
The target audience for horror films is usually ranging from people ages 15-30 years old. The ages range this way typically because most young adults and teenagers love the suspense feeling and are usually attracted to thrills and suspense at these ages.
Horror movies are usually advertised to please the fans. Commonly, trailers only show the scenes that are most suspenseful and scarier to pull in the viewers. Posters are mostly dark and eerie and include symbols of horror, like blood or frightening figures. Social media are tapped into, showing teasers and behind-the-scenes views of these films. Trends definitely include horror film festivals that screen new movies to audiences of devoted fans. This is where the merchandise aspect helps the marketing factor, such as toys or apparel associated with the movie, are sold to generate hype and keep interest high among the fan base.
Samples:
The movie conjuring is a story about a married couple Ed and Lorriane Warren who are paranormal experts who help the Peron family with their haunted house. The atmosphere aspect plays an important part in embodying the horror genre in the conjuring movie. The movie is set in a dark and eerie environment through the use of dark lighting. The filming of shadows and close ups of unsettling images such as dolls or ghostly figures adds tension and suspense to the film. The supernatural elements of the movie were first introduced through a very slow process. This technique can keep the audience involved because they are waiting for the next jump scare. Jump scares are a very big thing in this film as they shock viewers at times when they least expect it which is typical for this genre.
The movie scream is about a masked killer, a group of teenagers, and a series of murders that take place in a small town. Atmosphere is a big factor when it comes to building suspense and fear.This fuilm uses dark lighting and a sound that brings chills to the audience to create this tension and suspense.
